I make visual work that helps people understand the person behind the offer.

Role and context

Internet radio · Founder/programmer · Format, curation, and automation

Production challenge

An active-rock Internet radio station and the flagship of ClubFM, my growing Internet radio network — built as a real, listenable product and the proving ground for Rotavox.

What it demonstrates

Format and rotation design that makes a station feel programmed, not shuffled. Brand and on-air identity built from scratch. A real, listenable product that doubles as the live proving ground for Rotavox.

Role and context

Golf production · Radiant media venture · Capture and editorial system

Production challenge

A golf video production project developed through Radiant, my broader media venture. The work treats production as a repeatable system: capture technique clearly, preserve the rhythm of play, and build footage that can support multiple useful edits.

What it demonstrates

Subject-specific production planning for golf. Repeatable coverage choices that make motion and context legible. Editorial standards designed for a larger media property, not just one finished clip.

Role and context

Observational short · Director/Shooter/Editor · Live night exterior

Production challenge

A live-performance short built from unpredictable fountain choreography. I developed an adaptive coverage strategy to translate real-time events into a clear visual sequence, using restrained editorial pacing and low-light framing discipline to reveal structure in chaos.

What it demonstrates

Strategic coverage planning under unpredictable timing. Framing discipline in low-light conditions. Rhythm and pacing as narrative tools that reveal structure and intention.

Role and context

Launch narrative · End-to-end production · Interview direction and edit

Production challenge

A founder-led launch film that shaped strategic messaging into an authentic on-camera narrative. I structured the interview to surface genuine voice while maintaining message precision, balancing authenticity with communication clarity.

What it demonstrates

Interview prompting techniques that yield usable narrative beats. Story structure that serves both authenticity and strategic positioning. Editorial judgment under timeline and approval pressure.

Role and context

Social campaign system · Creative development/production/edit

Production challenge

A multi-format campaign package delivered from a single production window. I designed platform-aware coverage planning and modular editorial approach that allowed one shoot to serve multiple formats while maintaining consistent brand voice and pacing.

What it demonstrates

Multi-format content planning and efficient production. Coverage strategy that enables flexible, high-quality edits for each platform. Consistent visual and narrative voice across diverse outputs.